We experience thousands of marketing messages each day. Sensory stimuli constantly compete for our attention and our dollars. So much so, that we begin to forget what an effect these messages have on our decisions.
Buddha is a Sanskrit word for the one who is awake.
Anyone can become a Buddha, as Thich Nhat Hanh says:
"When you begin to practice Buddhism you begin as a part-time buddha and slowly you become a full-time buddha. Sometimes you fall back and become a part-time buddha again, but with steady practice you become a full-time buddha again. Buddhahood is within reach because, like the Buddha, you’re a human being. You can become a buddha whenever you like; the Buddha is available in the here and now, anytime, anywhere."