Has an unhealthy breakfast food purchased a premium spot on your pantry's shelf?

doughnut, unhealthy breakfast foods, fattening

We experience thousands of marketing messages each day. Sensory stimuli constantly compete for our attention and our dollars. So much so, that we begin to forget what an effect these messages have on our decisions.

Although we may not recognize that the donut stand opening across the street with a giant picture of a melting glazed pastry tempts us every morning, we may begin to notice the extra 3, 5 or 7 pound weight gain that results from a tripling of our donut consumption.

Marketing and advertising work. That’s why companies spend billions of dollars each year painting our world with their choice messages. Forever innovating, sellers are now beginning to use the most persuasive habit-forming tool: interaction. Just as schools use hands-on lesson plans to engage students, Pop-tart is using hands on pastry making to infuse us with the desire to consume their product.

Along with many other leading junk-food companies, Pop-tart has opened a store front (in the middle of Times Square) that includes “build your own variety pack” pop-tart vending machines, a café with catchy laughable goods – like pop-tart sushi (pop-tarts in a fruit rollup) and a station where you can craft your own pop-tart flavor.

Now more than ever, we must be mindful of our consumption. Because if we allow our mind to wander, it is bound to wander onto one of the thousands of unhealthy paths we’re surrounded by. 

Breakfast foods in particular can be challenging, because we’re often in a hurry on our way out the door- or we may even forget to eat before we leave the house. There are so many unhealthy breakfast foods available that are quick, easy and cheap. We need an action plan to avoid these traps!

What healthy on-the-go breakfast foods can you recommend to your fellow Savor community members? 

Photo by Suat Eman from Freedigitalphotos.net

Comments

When you're trying to lose weight, food marketing ploys like that make your task particularly daunting. Not only is mindfulness extremely helpful, it is also very useful to have the "big picture" readily available to ground you in your commitment to healthy weight goals. That could be literally creating a vision board and keeping it on your refrigerator, or it could be sticky notes strategically placed to remind you, or maybe even a mantra that you can chant to yourself to help you pass by that Krispy Kreme store.

Whole oatmeal with dried fruit is one of my favorites. Double batch of frittata cut into portions and placed in the fridge are great cold (at least *I* like them) and easy to warm.

I try to eat oatmeal every morning. If I'm in a real hurry, I will grab a banana and a plum or other fruit. The oatmeal only takes 2 minutes to cook and it's easy to eat fruit on the go. In case I miss breakfast, I keep a box of instant oatmeal at my desk. Making sure I eat mindfully and eating breakfast every day had been a big part of the 35 pounds I've lost so far.

I like a handful of almonds and a piece of fruit that is quick and easy to take on the go if I need to run out the door early.

Smoothie with almond milk, slivered almonds, berries, half a frozen banana, bee pollen and spirulina. sounds like a lot of trouble, but it takes about 2 minutes to make and then i can drink it in the car if i run out of time.

also, i keep precooked brown rice on hand, hard boil an egg while im in the shower ( bring up to a boil, cover and turn off heat - 7=15 min it will be done), then throw a handfull of spinach in the egg water for a minute or two. sound weird but you feel great!!

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